The Toyota Motor Corporation established the Scion as a separate marketing entity to attract generation Y car buyers-those coming of age in the car buying market in the mid-2000’s. Toyota debuted the Scion in 2002 at the New York Aut0 Show with a formal launch in mid-2003 for the 2004 model year. The Scion xB is a quirky little car designed like a matchbox but priced for a market of young buyers.

Scion is a US division of Toyota founded in 2003. It currently has three models: the xA, xB and the tC (a new design based on the European-market Toyota Avensis). The Scion xA is one of Toyota’s top-selling vehicles in Europe.

Just as General Motors owns Chevrolet, Toyota decided to separate themselves from Scion in order to create a completely different identity for a new market of buyers.

Scion has an innovative marketing campaign targeting the Generation Y market of younger consumers who are on the cutting edge, these consumers having been bombarded by advertising are jaded to traditional marketing.  The Scion has a campaign that promises “Personalization and Flexibility” which really appeals to the younger generation of consumers.  Older buyers also find the Scion attractive because of the connection between Scion and Toyota that provides buyers with assurance of value, quality and reliability.

Scion offers a variety of accessories; such as subwoofers, different types of decals, canvas roofs, and other accessories. The tC will offer an optional supercharger to increase its horsepower from 160 to 200 hp.

Scion’s vehicles, have been received well among consumers tired of cars that look and perform the same as far as entry level vehicles. An episode of MTV’s Pimp My Ride featured the Scion xB which helped to develop the concept that this is not just an ordinary car, but something really hip, and unique.

If you are looking for a new vehicle visit Spirit Toyota dealer today in St. Louis and see our line-up of new and used Toyota cars and trucks.